October 20 , 2020 | Launches and Campaigns
Bella Aurora launches in the United States with a new subsidiary in Florida
The specialist in anti-dark-spot treatments is on a mission to lead the world in skin depigmentation.
Bella Aurora, a brand specialised in anti-dark-spot treatments, has been the beauty secret of generations of Spanish women for more than 130 years. And it is available to households in the United States, too.
The company is stepping up its international business, and is moving into the United States market by opening another strategic subsidiary in this key market.
Bella Aurora opened a subsidiary in Mexico in 2017, so it now has two on the American continent. “The American market has massive potential. Our expansion plan focuses on closing deals with other customers in the national market to reach more US consumers”, explained Xavier Grau, International Sales & Marketing Director.
Bella Aurora, whose name in the United States is Lullage USA, has come to an agreement with Walgreens, the country’s leading chain of stores and pharmacies. The products will be on the shelves in more than thousand of its stores and available online from October.
After achieving a high profile in Europe, Asia and America, the firm aims to become a benchmark in the depigmentation sector with the recent launch of its patented B-CORE221tm technology. “We have devised a two-year expansion plan to boost our presence on these three continents with new subsidiaries and other models in highly strategic markets with great potential”, said Xavier Grau.