February 28 , 2023 | Launches and Campaigns
Anne Igartiburu is the face of the new Bella Aurora campaign
"We are Authors", the new campaign that has brought together the cosmetic brand Bella Aurora and Anne Igartiburu, the renowned television presenter, is an invitation to self-discovery and happiness. The brand, an expert in skin pigmentation for over 130 years, is launching its new campaign that will be broadcasted on major television channels and digital platforms throughout 2023.
The centerpiece of the campaign is a masterfully directed commercial by Sergi Capellas, whose work has been awarded at festivals such as San Sebastian, Cannes, and New York.
"To be the face of a brand with as much history as Bella Aurora, which I have seen in my home all my life, is an honor and a gift, both professionally and personally," says Anne Igartiburu.
The brand wanted to represent, with this highly aspirational piece, its most effective depigmenting product, bio10 forte, which has allowed it to consolidate its leadership in skin pigmentation.
To watch the commercial, click here.